Jan 11, 2023

Axiom #3: Feeling the Love

Market first to those who know and love you.
— Ian Symmonds

Most schools and colleges spend relentless energy and time attempting to find new markets and win over new student audiences. More often, however, future customers come from existing customers. Market first and foremost to those who know you, love you, are receptive to you and will share your brand with enthusiasm.

Leave a Comment