ISA Deepens Demographic Tools

ISA deepened market and customer analysis systems this spring by strengthening our subscriptions to two powerful demographic tools. We continue to deepen our use of Esri ARCGIS servers, where we use our site license. Esri is an international supplier of geographic information system software, web GIS and geodatabase management applications. And, we renewed our use of Claritas 360 products, part of the PRIZM NE suite of demographic solutions. Claritas is a data-driven marketing company, leveraging unique data and proprietary identity information to help firms like ISA serve their clients. Both systems are utilized heavily in strategic planning, positioning, enrollment analysis and feasibility, pricing, and customer analysis projects.