Ian and Dana to Speak at Bay Area Directors of Admission Symposium

Ian is giving a keynote at the Bay Area Directors of Admission annual symposium this week in Los Altos, CA. His topic will be “#edutrendingnow”.

Ian and Dana will speak together during the conference on using demographic trends to steer strategic enrollment management. They will also discuss marketing and messaging to millennial parents.

The Bay Area Directors of Admission (BADA) is a 501c6 consortium of approximately 75 San Francisco Bay Area schools. By having principles of good practice, common mailing dates, and common recommendation forms, they help families to navigate the admission process more smoothly. BADA is an extremely collegial group, known for supporting each other and working together on behalf of families.

Dana is the consortium’s year round coordinator, and she is thrilled to be presenting there with Ian this year.