St. Andrew’s Schools – Anatomy of a Brand

The freshly minted St. Andrew’s Schools in Honolulu have a fresh look.  The updated version of their website shows off their new brand strategy, which includes a primary brand (St. Andrew’s Schools) with three brand subsidiaries (The Priory, The Prep, and Queen Emma Preschool).  A result of a year long strategic planning process with ISA, which featured many other bold initiatives, the brand redesign was engineered by Robert Rytter of Jensen Design Studio.