Are you a student actively engaged in the college search process? ISA has developed a short, five minute survey to gather information just how students are experiencing the college search process from a marketing standpoint. We are focusing on your preferred communication mediums, messages that annoy you, and ways in which colleges can make your search process a lot easier and user-friendly.
Your voice matters and will potentially influence college marketing efforts. Our results will be used in a national presentation to college marketing officers in Washington, DC in early February. We hope you can help us out and influence college marketers to adopt user-friendly methods to communicate with prospective students.