About Us

What We Do | Mission
We formulate distinctive strategy for schools and colleges through research, consulting, and thought leadership.  

Why We Do It | Vision
Because education is the most powerful weapon we can use to change the world. (Mandela) 

Ideas We Live By | Core Values
-Research:  We work with facts, not anecdote.
-Strategy:  We position clients properly and set clear strategic direction.
-Advance:  We optimize enrollment, marketing, and development systems.
-Create:  We help clients tell their story well.
-Inspire:  We help schools do something remarkable and relevant.
-Just Cause:  We believe education is the most powerful weapon we can use to change the world.

Our Story 
In just a decade, we have grown into America's front-running strategic educational consulting firm. Our team features America's foremost strategy consultant, Ian Symmonds, several collaborating partners, and an industry best practices internal research team.  Since our inception in 2003, we have served over 200 clients, representing 48 US states, and several other countries and territories.  Our clients are diverse: large and small, tuition-driven and well-resourced, and little-known to well-known. They share a common need for cogent, fact-based strategy.   

Our Capabilities
We tailor each consulting assignment to the unique needs of our clients.  We offer a full range of research and strategy services for independent schools, colleges, universities, and non-profits, including: 
-Strategic marketing planning
-Strategic planning
-Market and marketing research
-Visioning and positioning
-Enrollment management consulting
-Leadership and governance training
-Executive search for key officers in advancement and enrollment
-Development, advancement, fundraising, and capital campaign consulting
-Creative services including website, print, advertising, social media, and video