We are in the midst of completing a very exciting market research and positioning project for the City of Dundalk, Maryland and the Dundalk Renaissance Corporation. Working with our good strategic parter Bob Rytter of Jensen Design Studio, who happens to be a hometown Dundalk guy, we unearthed some interesting market research this past summer and fall on this great bedroom community of Baltimore. Add in some collaboration help from students at Towson State University and we think we have the foundation of a great new campaign.
The result? Dundalk is My Town. Proud, diverse, historic, friendly. These are brand attributes associated with the campaign. The website is in the process of getting a new skin and the brand campaign will soon be launched. Keep watching for more details.