What the Oregon Ducks Can Teach Us About Strategy

Did you see the audacious ad during ESPN’s College GameDay on Saturday, September 28th?  In the ad, The University of Oregon “humbly” introduced themselves to their new conference, the Big 10. If you didn’t see the ad, you can check it out here.

In the world of college athletics, few brands stand out like the University of Oregon. It’s not just about their colors or their high-flying Ducks—it’s about speed and unapologetic innovation. At the birthplace of Nike, Oregon has harnessed the essence of “fast,” creating a culture that embodies more than just quick feet on the field—it’s an entire mindset. Whether it’s the design of their cutting-edge uniforms, their no-huddle offenses, or their relentless pursuit of excellence, Oregon moves at a pace that leaves others struggling to keep up.

But it’s not just about speed; it’s about being boldly disruptive, even when that means ruffling a few feathers. The Ducks play to win, but they also play to challenge norms. Their voice in college athletics is unmistakable, loud, and, at times, disrespectful to tradition. But that’s the point. Oregon doesn’t settle for conventional. Their partnership with Nike and their drive for innovation is a testament to this. They are redefining what it means to compete, making every step count in a way that others simply don’t dare.

At Oregon, running isn’t just a sport—it’s a legacy. With every game, every sprint, and every bold move, the University of Oregon shows that the future belongs to the fast and the fearless. Ducks fly in their own lane, and the rest of the world? They’re just trying to keep up.

Great strategy is all around us. We just have to keep our look around and take it in.