What an Omelette Shop in Rural Oregon Can Teach Us About Strategy

Last week, Jules and I found ourselves on the road, driving from Portland to Eugene for a client visit. Eager for a memorable breakfast along the way, we stumbled upon a true gem—Sybil’s Omelettes Unlimited.

The moment we stepped inside, we were greeted warmly, handed a menu, and promptly shown to our booth. The diner had a rustic charm, filled with the early morning buzz of locals sipping coffee and sharing stories. From the cozy decor to the menu brimming with options, it was clear that Sybil—whoever she was—understood more than just omelettes. She understood strategy.

Here are three takeaways from our breakfast at Sybil’s:

Focus
Great organizations have a laser-sharp focus on their core offerings. They don’t try to cater to everyone but instead hone in on what sets them apart. Sybil’s does one thing exceptionally well: omelettes. With about 140 different varieties listed on the menu, they’ve mastered their craft. And yes, the omelettes were fantastic.

Culture
Great organizations foster a culture that draws people in and makes them feel at home. Sybil’s had an undeniable local energy—a warm, welcoming vibe that instantly made me feel like I was back in my Oregonian roots, where I lived for 20 years. It was raw, authentic, and inviting.

Authenticity
Great organizations are unapologetically themselves. They stop trying to mimic others and lean into their unique identity. Sybil’s seemed entirely comfortable in its own skin—a top-notch omelet shop that wasn’t trying to be anything else. They knew who they were, and they embraced it.

 

As we continued our drive, I couldn’t help but reflect on how much a humble omelette shop could teach us about strategy. The lessons of focus, culture, and authenticity aren’t just for small businesses—they’re universal. Whether you’re running a local diner or shaping a strategic plan for a global organization, knowing who you are and what you do best is essential.

The most successful organizations, like Sybil’s, don’t spread themselves thin trying to do everything. Instead, they concentrate on doing the right things—and doing them well.

So, next time you’re looking for a lesson in strategy, skip the boardroom. Start with breakfast.