May 22, 2023
ISA Client Youth Tennis San Diego Featured in NYT
Barnes Tennis Center, the home of Youth Tennis San Diego, as featured in the New York Times on May 11, 2023.
Youth Tennis San Diego and Barnes Tennis Center were recently featured in the New York Times for their work in strategically expanding access to racket sports in Southern California. After decades of stagnant demand, racket sports have seen a rise in popularity during and post-pandemic. Public interest in pickleball and padel have widened the audiences that racket sports appeal to beyond tennis, as well have increased access and reduced barriers to participation.
Youth Tennis San Diego is an ISA JustCause client. ISA has worked with their board and leadership team for the past two years on strategy and planning. The article was featured in the May 11, 2023 edition of the New York Times and can be viewed here.