May 12, 2012

A View From The Summit

I’ve just returned from serving as the dean of faculty and presenter at the Strategic Enrollment Management Summit. The first of its kind event was co-sponsored by Independent Schools of Northern New England and Association of Independent Schools Admission Professionals. Held in Portland, Maine, the summit was widely attended by heads of school, chief financial officers, advancement heads, enrollment management, and marketing professionals.

The conference and main sessions were planned and organized by members of the faculty as modules, so the summit really engendered some excellent current thinking from leaders in our industry. Hot discussion topics included using data effectively for effective decision-making, pricing and financial aid optimization, and branding and marketing communications. It’s always good to see some of the same issues and strategic questions affirmed by colleagues, and the conference gave some time to wrestle with these issues as a team.

Special thanks to Janice Crampton at AISAP and Doug and Lori Cummings for putting on an incredible event. And, special kudos go to Andrew Menke at New Hampton, Georgie Mitchell at Buckingham, Browne, and Nichols, and Aline Rossiter at Chade for their fine leadership and session content. We are going to bet that this event will be an amazing repeat sometime soon.