Jan 20, 2012

Roanoke College – Classic for Tomorrow

An ongoing result of the “Classic for Tomorrow” brand position, check out the newest video produced by Roanoke College in Salem, Virginia.  A marvelous example of high video production quality, Roanoke College continues to differentiate itself in a highly competitive landscape of private colleges and public universities in Virginia, including the University of Virginia, College of William and Mary, Virginia Tech, and James Madison University.  
The “Classic for Tomorrow” brand position was developed three years ago as part of a larger Robert Rytter and ISA collaborative brand project that won several awards and drove demand and visibility for the College.  It was also the genesis of a new college mascot.  Kudos to Blair Garland, director of college communications, for the extraordinary implementation of this project.  Roanoke sets the bar for brand implementation.