Answering the Question of “Why?

Why does your college, university, school, or non-profit “do what it does”?  I’m not talking about what your organization does, or even how it does it, but why?  As it turns out, the question of “why” is the most important question for strategy.  The answer to this question drives every other decision an organization makes.  So, why then, do few organizations ever address it?  

As a strategist, I continue to be mesmerized of the simplicity outlined in this TEDTalks video above.  Simon Sinek makes a compelling case for the question of “why” in the first four minutes.  Take a moment to check it out – at least the first several minutes.  You’ll be glad you did.