"Perhaps the greatest expression of love is to help someone achieve their potential."

We believe education is the most powerful weapon we can use to change the world and solve extreme poverty.  ISA launched the #JustCause campaign in 2011 to raise public awareness and empower organizations using education to solve systemic poverty.  #JustCause has three focus points:  

1) We promote education throughout our industry as the gold standard strategy for overpowering poverty;
2) We consult with select organizations on a pro bono basis which use education as their primary strategy to overpower poverty;
3) We invest financially in organizations that empower promising young people toward higher education attainment.

Organizations served under the Just Cause campaign include Portland Tennis & Education (OR), KUZA (Oregon-based and Uganda-focused), Chattanooga Girls Leadership Academy (TN), Mississippi Children's Museum (MS), and Village of Promise (AL).