Looking for a brief, simple explanation of the principles to strategic enrollment management? Ian spoke at the annual conference of the Sacred Heart Network in St. Louis in November. His keynote talk focused on two important topics: 1) the future of education and 2) strategic enrollment management. This short video outlines the seven core concepts behind strategic enrollment management and is excellent professional development material for school and college executives, administrators, and enrollment management and advancement professionals. Special thanks to the Sacred Heart Network Conference for their invitation and video work.