Last week we launched a three part blog series called "Driving Demand", a strategic enrollment management focus on generating interest at the inquiry level for independent schools. The blog series is authored by Kelly Laboe, ISA's director of enrollment services, and focuses solely on what we call "the missing function" at independent schools: the ability to generate more interest in the top half of the enrollment funnel. Driving Demand // Part One focused on relational marketing and Driving Demand // Part Two focused on content marketing. Our final installment will focus on social media and will be released later this week. If you are an enrollment manager or marketing director at an independent school, you will want to follow this series and pass it along to your colleagues.