ISA is getting into the ALS Ice Bucket Challenge on Labor Day. Here Ian and Lisa Symmonds take the plunge. A testament to the power for social good that social media possesses, a quick check of the ALS website today states that they have raised $100 million so far. It is simple, easy to imitate, and goes viral quickly. Speaking of viral, Ian nominates fellow ISA colleagues Robert Rytter, Kelly Laboe, and Kirsten Williams. Folks, you've got 24 hours and some sunshine to get this done.