Just Cause

Eliminating extreme poverty is not an act of charity, but an act of justice.  Today, when scientific advances and technology have improved the lives of so many, it is simply unacceptable when poverty stands in the way of child's shot at a good future.  Unacceptable. 

Poverty has many faces - low income, malnutrition, inadequate medical care - all worthy issues, but they reflect symptoms of a larger problem.  Our experience - and the data - tells us that education is the only antidote that breaks the cycle of structural poverty.  Success occurs when children in distressed circumstances see a path out of poverty attainable through education.  Don't get us wrong - medicine and aid go along way in sustaining a life in poverty.  But education is the game changer.  

Just Cause is our campaign to change the conversation about poverty.  The Just Cause campaign has two essential purposes: 

  1. We seek to increase access to quality education for distressed children through a communication campaign designed to change the conversation about poverty.
  2. We partner with one organization each year to help them achieve their access mission by providing pro bono strategic services to them.  

We will be working with two strategic partners this fall on Just Cause programs, including the Chattanooga Girls Leadership Academy and Breakthrough Manchester, putting our collective time and energy into organizations that are actively working to break the cycle of poverty.   

Let's change the conversation about poverty.  At the end of the day, we all know that education is the game changer in a kids life.  Help us out by sharing this article on your social media feeds and join our campaign.