We will be hosting two new Lighthouse Webinars as part of our 2010-12 series starting in October. Registration for each webinar begins on Monday, September 20th.
- What's the Big Idea - Friday, October 15th at 10 AM Pacific/1 PM Eastern
In the competitive environment in which many independent colleges, universities, and schools operate, sometimes excellent branding and communication just isn't enough to bolster the value proposition. Market forces - such as competition, demographics, pricing, and the economy - require the school to develop a stronger case of support. And, often, this gets at the heart of the program and the positioning strategy for the institution.
Sometimes, you need a Big Idea.
Join us on Friday, October 15th at 10 AM Pacific/1 PM Eastern for this critical session on positioning and strategy. We'll walk participations through the concept of creating a Big Idea, how to develop a cogent positioning strategy, and how that Big Idea informs programs and services. This session is excellent for college presidents, independent school heads, and their entire executive team and will feature ISA cases studies, as well.
- Failure to Evolve - Friday, October 22nd at 10 AM Pacific/1 PM Eastern
Many independent colleges, universities, and schools over the past decade have had a preoccupation with branding and communications. These have often been viewed as the Holy Grail of enrollment management and have been viewed by administration as the primary driver of net tuition revenue models. While these efforts are critical and we are not suggesting otherwise, are they often used as a band aid for a larger need?
Strong marketing and excellent messaging will not overcome a mediocre academic program at a high price mired in the past. Our research and experience often leads us to a more fundamental issue. From a programmatic standpoint, many schools and colleges have failed to evolve. They have failed to maintain an innovative bent in their curriculum, delivery, and programs and have primarily looked to marketing communications and branding to drive their enrollment efforts.
Join us on Friday, October 22nd at 10 AM Pacific/1 PM Eastern for this critical session on how to inspire a transformational change in academic programs. We'll walk participations through the challenges we observe on campuses across the nation, how to build a case for change within the faculty, how to influence change, and the right first steps . This session is excellent for college presidents, independent school heads, and their entire executive team and will feature ISA cases studies, as well.
Each reservation is $99 and allows for unlimited user participation with one Internet connection and one phone or VOIP connection. Gather your entire administrative or executive team and join us for the hour. There will be time for questions at the end and presentation materials will be available for participants as well.